What is a Trunk Show?

What is a Trunk Show?

Newly engaged and just starting your dress search? Clueless about Trunk Shows and wondering if they’re worth attending? Scroll down for answers to all of your Trunk Show questions:


What is a Trunk Show?

A Trunk Show is an exclusive event at which a dress designer (or representative) visits a bridal salon or social occasion boutique with his or her entire collection of new dresses. Since most retailers only carry a select few dresses from a designer’s collection, Trunk Shows allow customers the opportunity to see and try on dresses that wouldn’t ordinarily be available at that store. Trunk Shows can last anywhere from one day to an entire week and appointments book up quickly.


Why Should I Attend a Trunk Show?

Trunk shows are a great opportunity for you to meet the designer and/or representative and get their personalized feedback on what styles look best on you. Additionally, you’ll have the opportunity to try on and view more gowns than are typically available at the salon.


Do I Have to Pay to Attend a Trunk Show?

No, but if you want a one-on-one appointment with the designer you will more than likely be asked for your credit card information to secure the appointment. In most cases, your card will not be charged unless you cancel at the last minute or are a no-show. In instances when the storeowner does charge you, that booking fee is typically applied to your dress purchase. Each salon has its own set of Trunk Show rules and regulations so be sure to ask before attending.


Can I Bring Someone With Me to My Appointment?

Yes, however keep your entourage concise. Too many contrasting opinions will not be helpful in your dress search.


How Do I Find Trunk Shows Near Me?

Search for trunk shows near you by visiting our Trunk Show page. These listings are updated daily so be sure to visit often or call the store nearest you to ask when is their next trunk show is. Find a store near you by visiting our Where to Buy page.